![Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe](https://cdn.i-scmp.com/sites/default/files/styles/700x400/public/d8/images/canvas/2022/10/28/da110866-e623-482f-bed8-a7fd5813cd87_a472f4e1.jpg?itok=wl7MznXe&v=1666938158)
Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe
![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/styles/652x446/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=CEQDPlGt&v=1683878509)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
![Is it Possible to Wear Yeezy Shoes & Not Support Kanye West? - Sports Illustrated FanNation Kicks News, Analysis and More Is it Possible to Wear Yeezy Shoes & Not Support Kanye West? - Sports Illustrated FanNation Kicks News, Analysis and More](https://www.si.com/.image/ar_1.91%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cg_xy_center%2Cq_auto:good%2Cw_1200%2Cx_3684%2Cy_3238/MTk3ODk1ODQyNDU0MDU0Nzc0/adidas-yeezy.jpg)